Privacy Policy

Last updated: 20 October 2026

This privacy policy explains how Scars Build Queens Ltd collects and uses your personal information when you visit or buy from scarsbuildqueens.co.uk or scarsbuildkings.co.uk (“our websites”), and the rights you have over it. We are committed to protecting your privacy, and we only use your information as set out below.

Who we are

Scars Build Queens Ltd (“we”, “us”, “our”) is the data controller for the personal information described in this policy. Scars Build Kings is a brand of the same company.

Company number: 17327262 (registered in England and Wales)
Registered office: 24a Stanley Grove, Weston-super-Mare, BS23 3EB, United Kingdom
Email: sbq.sbk@gmail.com

The information we collect

When you place an order: your name, billing and delivery address, email address, phone number, what you ordered, and any notes you add. Payments are taken by PayPal; we never see or store your full card details.

If you create an account: your login details, your saved addresses, and your order history.

If you join our newsletter: your email address, which of our websites you signed up on, and when.

If you contact us by email, WhatsApp or social media, we collect the details you share and our conversation with you.

If you share a token find through our “You Found Me” form: the details you send us, such as where you found the token and any photo, and your choice about whether we may share it.

When you browse our websites: technical information such as your IP address, browser and device type, which our hosting provider uses to deliver and secure the site. With your consent, we also record how you reached us, such as a search engine or campaign link. See our Cookie Policy.

How we use your information, and our lawful basis

To process and deliver your order, send order and dispatch emails, and handle returns, refunds and any questions. This is necessary to perform our contract with you.
To keep records for tax and accounting. This is a legal obligation.
To prevent fraud and keep our websites secure. This is our legitimate interest in protecting our business and customers.
To manage your account, if you create one. This is necessary to perform our contract with you.
To send our newsletter about new drops and offers. This is based on your consent, which you can withdraw at any time.
To publish your token find, but only if you tell us we may share it. This is based on your consent.
To understand which of our marketing works, using analytics cookies. This is based on your consent, given through our cookie banner.
To reply to your messages and improve our service. This is our legitimate interest in running and improving our business.

We do not sell your personal information, and we do not use it for automated decision-making.

Who we share it with

We only share your information where it’s needed to run our shop, and only with providers who must keep it secure:

PayPal, to take your payment and prevent fraud. PayPal acts as an independent controller of the payment information it collects; see PayPal’s privacy statement.
Delivery companies and our shipping software (ShipStation), to print labels and deliver your order. They receive your name, delivery address and, where needed, your phone number or email.
Our website, hosting and email providers: 20i (hosting, in the UK), WooCommerce/Automattic (shop software services), and Google (Gmail, which we use for customer email).
Professional advisers and authorities, such as our accountant or HMRC, where we are legally required to.

If the business, or part of it, is ever sold, your information may be transferred to the new owner under the same protections.

International transfers

Some of our providers, such as PayPal, ShipStation and Google, may process data outside the UK, including in the USA. Where they do, the transfer is protected by UK adequacy regulations, the UK-US Data Bridge, or the UK’s approved contract clauses.

How long we keep it

Order and payment records: 6 years from the end of the financial year of the order, as required by UK tax law.
Accounts: until you ask us to close your account. Order records are then still kept for the period above.
Newsletter sign-ups: until you unsubscribe.
Messages and enquiries: up to 2 years after our last contact, unless they relate to an order.
Token find submissions: until you ask us to remove them, or until we no longer need them.

Your rights

Under UK data protection law, you have the right to:

ask for a copy of the personal information we hold about you
ask us to correct information that is wrong or incomplete
ask us to delete your information, unless we’re legally required to keep it
object to, or ask us to restrict, how we use your information
ask for your information in a portable format
withdraw your consent at any time, for example by unsubscribing from emails or changing your cookie settings. This doesn’t affect anything we did before you withdrew it.

To use any of these rights, email sbq.sbk@gmail.com. We will respond within one month. There’s normally no charge.

Unsubscribing from emails

To stop receiving our newsletter, reply to any of our emails asking to unsubscribe, or email sbq.sbk@gmail.com. You’ll still receive emails about any orders you place.

Cookies

We use essential cookies to run the shop, and only use analytics cookies if you agree. Full details, and how to change your choice, are in our Cookie Policy.

Keeping your information secure

Our websites use encrypted (HTTPS) connections. Access to customer information is limited to the people who need it to run the shop, and our providers are required to keep it secure.

Children

Our websites are not aimed at children, and we don’t knowingly collect information from anyone under 13. Orders must be placed by someone aged 18 or over.

Complaints

If you’re unhappy with how we’ve handled your information, please contact us first so we can try to put it right. You also have the right to complain to the Information Commissioner’s Office (ICO) at ico.org.uk or on 0303 123 1113.

Changes to this policy

We may update this policy from time to time. The latest version will always be on this page, with the date it was last updated. Please also see our Terms & Conditions.